Van Gogh visits West Sacramento with engaging immersive experience (2023)

Vincent van Gogh is one of the most well-known artists in the world, who is remembered as such over 130 years after his death.

Yolo County residents now have the opportunity to observe and analyze some of van Gogh’s most famous work at a peripatetic museum. “Van Gogh: The Immersive Experience” is located at 31 15th St. and will be in West Sacramento through at least April.

Van Gogh visits West Sacramento with engaging immersive experience (1)

Tickets start at $34.90 for adults and $19.90 for children. However, the experience is well worth the price, according to West Sacramento Mayor Martha Guerrero.

“It’s important to our community to have artists be able to share their artwork and we are trying to do more of that in the city,” Guerrero said. “This venue opens up an opportunity for our residents to have close proximity to experience an artist who just has a lot of depth and history.”

Exhibition Hub created the concept in 2015 and premiered it in 2018 overseas in Europe. In 2019, Exhibition Hub began to explore bringing the concept to the United States the following year. However, those plans were delayed to 2021 by the COVID-19 pandemic. The exhibit initially premiered state-side in Atlanta, Georgia.

(Video) Van Gogh Immersive Experience touring in West Sacramento until 2023

“West Sacramento was one of the areas that we really looked very closely at because of the location as the gateway to Northern California, really the heart of the region,” recalled John Zaller, the executive producer at Exhibition Hub. “As a city that really loves the arts, it was a city that we felt the exhibit would be well received and it has been.”

The museum offers a self-guided tour of van Gogh’s art. Attendees have the option to read the text alongside the various pieces of art.

The other option available is downloading the “Van Gogh Immersive USA” application onto your smartphone. The app offers narration of all the information provided, allowing attendees to spend more time visually analyzing the artwork and all its various intricacies.

“van Gogh is one of the rock stars of the art world,” Zaller proclaimed. “He has a story that many of us know very well. He has an incredibly unique style that when you see his work, you know his work. He has his own brand as well as a story as a person that many of us can relate to. He’s more than a struggling artist, he’s somebody who really wore his heart on his sleeve. He has become a very sympathetic character in the art world. His work at the time was truly revolutionary and that remains the case today.”

Before being elected mayor of West Sacramento in 2020, Guerrero served as a social worker and therapist for over 20 years. Guerrero’s previous experience helped her analyze the mental health struggles that van Gogh battled before taking his own life in 1890 at 37.

“Understanding some of what van Gogh experienced psychologically and the challenges he had personally, even in his relationships and isolation,” Guerrero explained. “Just seeing how much he was able to create momentum in his life, a movement that was able to provide that self-expression. For people to see that there are outlets to help them address some of their own personal issues.”

(Video) Van Gogh Experience Now Open In West Sacramento

Van Gogh visits West Sacramento with engaging immersive experience (2)

The first half of the experience is what you would expect to see at most traditional museums, with art on the walls and information alongside to elaborate further on each piece of artwork in the gallery section. There are two particular pieces of artwork in the first half of the museum that are unlike the others — but I’ll let you discover that for yourself.

The second half of the experience is what makes it so special and engaging: the immersivity.

First, take a step into the sunflower room. You will find yourself surrounded by beautiful sunflowers as far as the eye can see.

Sunflowers were among some of van Gogh’s most famous work, as he was very passionate about nature. For social media aficionados, the sunflower room provides an engaging backdrop for an Instagram boomerang video set to the song “Sunflower” by Post Malone and Swae Lee.

The next section of the experience is the immersive room. No matter where you turn, even if you do a full 360 spin, you are surrounded by van Gogh’s art. The immersive room is filled with comfy chairs and benches for attendees to kick back and truly enjoy the show. Guerrero described the room as “soothing and relaxing.”

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The way the various pieces of art are woven together and transition from one another is impressive.

(Video) 'Surprise and Delight Around Every Corner.' See Inside the Van Gogh Immersive Experience

“You see his actual paintings, they’re not that big, most of them,” Zaller said. “They’re a standard 2×3 painting. The vision he had and the scale he created within those small canvases is also enough to blow it up to the size of a room. That’s another reason why we selected him, his work is so impactful that it could fill an entire room if it was covering those walls.

“That is exactly what happened in that immersive room. We always tried to create an immersive room that has significant height and great volume so you can really step in as if you are apart of that painting and it wraps around you.”

The penultimate part of the experience is the art studio. After stepping out of the fascinating immersive room, attendees step into what looks like an elementary school classroom. A projector sits in the middle of the room displaying art on the screen as many crayon-colored templates hang on the walls.

The studio provides attendees with an opportunity to make their mark and use crayons to create their own interpretation of one of van Gogh’s most famous pieces of art. When finished, you can pin your artwork to the wall and put it on the projector for those following behind to observe.

“Doing your own drawing and visualizing it on the wall, I did that which was pretty cool,” Guerrero recalled. “Something that you feel like you can contribute yourself. That hands-on experience for children and adults I felt was very helpful for people to continue envisioning themselves doing art.”

The final stop in the experience will cost you some extra dough to participate but is well worth the $5. The last part of the immersive experience is virtual reality.

(Video) A look inside Van Gogh: The Immersive Experience before West Sacramento opening

Throughout the museum, attendees will observe van Gogh’s most famous pieces of artwork. In the immersive room, you are surrounded by the art around you.

Now imagine taking a step into some of van Gogh’s work — which is possible with virtual reality. The VR experience offers the opportunity for attendees to stroll through eight of van Gogh’s pieces, including Starry Night Over The Rhone and Vincent’s Bedroom at Arles.

The VR experience allows you to view the center of the artwork directly in front of you while also providing the ability to look all around you at the smaller details of the artwork you may not have noticed before.

“We’re the only immersive company that offers these virtual reality components because we’ve figured out how to make virtual reality accessible to every guest who comes in,” Zaller explained. “It does become this great final moment where you come as close to inhabiting the artist as you can. It does create a full additional level of appreciation of the work and the artist themselves.”

“Van Gogh: The Immersive Experience” will not be in West Sacramento permanently. Stop by before the end of April when the show hits the road for another city across the USA.


Van Gogh visits West Sacramento with engaging immersive experience? ›

Map of Van Gogh Sacramento Exhibit: The Immersive Experience

Are there two Van Gogh exhibits in Sacramento? ›

We started looking into it and realized that Sacramento has two competing Van Gogh immersive experience exhibits.

Where is the Van Gogh immersive experience being held in Sacramento? ›

Van Gogh Sacramento Location

The Experience is located at the corner of Jefferson Boulevard and 15th Street.

Is the VIP ticket worth it for the Van Gogh immersive experience? ›

There was no line for any of it and often times there were few enough people that you really could see yourself in the works. HOWEVER, although the VIP package is “worth it” monetarily and theoretically, it most certainly is NOT worth more for the average person.

How long do you need at the Van Gogh immersive experience? ›

How long will it take us to go through the exhibition? – Van Gogh – The Immersive Experience. The visit will take approximately one hour.

How long will the Van Gogh exhibit be in Sacramento? ›

— The Van Gogh Immersive Experience is now available to the public now for the next six months in West Sacramento. An over 30,000 square foot Immersive Art Exhibit is a national tour dedicated to the life and art of the widely known 1800's Dutch painter Vincent Van Gogh.

What is the difference between Beyond Van Gogh and Van Gogh immersive? ›

Immersive Van Gogh uses 100 projectors to cover more than 500,000 cubic feet, features experimental electronic music, and offers visitors an hourlong experience. Beyond Van Gogh, meanwhile, is the brainchild of Mathieu St-Arnaud and Montreal's Normal Studio.

Is the Beyond Van Gogh worth it? ›

It was a lovely serene experience. The exibit is compact but those who put it togther did a beautiful job making the experience so grand. Beautiful. Phenomenal.

Is the immersive Van Gogh exhibit in California? ›

Located at 6400 Sunset Boulevard in Hollywood, this iconic 55,000 square foot building will be transformed into an unforgettable art experience featuring a 25,000 square foot exhibit space where the art of Vincent van Gogh will come to life around you!

Can you buy Van Gogh Museum tickets at the door? ›

5 months ago. over a year ago. yes you can but the queue is usually quite long !

Why do you need a cushion for the Van Gogh exhibit? ›

That ticket price included a cushion rental (because most of the seating was on the floor), and once you turned back in the cushion, you received a poster of one of Van Gogh's self-portraits.

How do I prepare for Van Gogh immersive experience? ›

7 Tips For Visiting The Immersive Van Gogh Experience
  1. Get a Flex Pass. ...
  2. Ask for earplugs (or bring your own) ...
  3. Wear comfy clothes to sit on the ground. ...
  4. Wear flats (no heels) ...
  5. Come High. ...
  6. Stay for at least an hour. ...
  7. Make sure flash is turned off on your phone.
Mar 25, 2021

How does the Van Gogh immersive experience work? ›

The immersive experience: It is a fully immersive room with a 360° digital show. 60 projectors bring 200 Van Gogh's masterpieces to life on a 1000 m2 surface. The projections animate the floor and all the walls around the visitors, creating a great immersive experience.

Which Van Gogh exhibition is best? ›

Verdict: If you prefer a closer representation of Van Gogh's paintings, “Imagine Van Gogh” is the one to visit. If you're seeking something closer to an IMAX experience, “Van Gogh: The Immersive Experience” could be the better choice.

What is the nearest tube station for the Van Gogh immersive experience? ›

South Kensington, High Street Kensington, and Knightsbridge Underground Stations are all approximately a ten-minute walk, while the area is also well serviced by several bus routes, including numbers 23, 452, 49, 52 and 9.

How much does the VR cost at the Van Gogh experience? ›

Another optional stop before you exit is the virtual reality experience. This is not included in your ticket price, but only costs £3 per person, so is well worth trying while you are there. What is this? The VR experience physically puts you in Van Gogh's shoes.

How long is the queue at the Van Gogh Museum? ›

Weekends are crowded and waiting in the queues can take up anywhere from 90 minutes to two hours of your time. However, if you buy Van Gogh Museum tickets online, you can skip these lines and walk right into the art museum right away.

How long does it take to go through the Van Gogh Museum? ›

How much time should I spend at the Van Gogh Museum? Depending on how much time you spend on each exhibit, the visit can take anything between 1 hour to 2 hours. On average, visitors spend 1 hour and 15 minutes to properly explore the permanent exhibit.

Where is KCRA located? ›

KCRA-TV (channel 3) is a television station in Sacramento, California, United States, affiliated with NBC.

How long does it take to walk through beyond Van Gogh? ›

This digital art show features similar van Gogh masterpieces set to music, and it takes about 60 to 75 minutes to experience in full.

Which is better immersive Van Gogh or Monet? ›

How immersive is Beyond Monet? There are a few differences between Immersive Van Gogh and Beyond Monet, but the main one is that Beyond Monet is full of historical context that clearly spells out the show's themes. The former is strictly a sensory experience with little background on the artist provided.

Why are there so many Van Gogh immersive experiences? ›

"Copycat experiences that have popped up in the U.S. have just been of the back of the success of 'Van Gogh Alive. '" However, the recent popularity surge likely comes from Netflix using "Immersive Van Gogh" in its show "Emily in Paris."

Is Beyond Van Gogh air conditioned? ›

“Beyond van Gogh” is a pleasant, art-filled and air conditioned experience that's a little light on explanation and history, yet heavy on sensory engagement.

Is VR experience at Van Gogh worth it? ›

The Van Gogh Immersive Experience is absolutely incredible! The perfect mix of traditional art, augmented by technology. The paintings come to life in an unimaginable way, leaving one in awe and wonder.

What is immersive experience? ›

An immersive experience describes the perception of being surrounded by – and being a part of – a different environment than our normal day to day. This could be facilitated with technology like Virtual Reality goggles or a physical environment like a theme park attraction with multi-media components.

Where is starry night? ›

Van Gogh's rolling night sky full of bright stars is probably one of the world's most famous artworks. The Starry Night's home is at the Museum of Modern Art in New York.

Where is the King Tut exhibit 2022? ›

Beyond King Tut goes BEYOND a traditional artifact display and uses the power of photography and multimedia to create a time traveling adventure of discovery! Tickets on this page are for THE NATIONAL GEOGRAPHIC MUSEUM in WASHINGTON, DC.

Is there a dress code for the Van Gogh Museum? ›

What should I wear to visit Van Gogh Museum. While there's no specific dress code, you should keep in mind that you won't be able to bring rucksacks, umbrellas or larger backpacks and items into the museum. Jackets and handbags are allowed, while all other items will have to be left in the cloakroom.

How long can you stay in Van Gogh alive? ›

Individual visit times will vary, but most visitors can anticipate spending 60 – 90 minutes. The main feature of the exhibition lasts approximately 45 minutes.

Can you take photos in Van Gogh Museum? ›

Photography (without a flash or tripod) is only permitted at certain designated areas in the museum, such as in the Entrance Hall and by the so-called 'selfie walls'. To avoid causing nuisance to other visitors, photography of artworks in the museum galleries and exhibition spaces is not permitted.

Is the Van Gogh exhibit different in different cities? ›

While each of the shows is distinct, they are similar in that they place visitors in the middle of large-scale moving images that are projected onto the walls, ceilings, and floors in a large gallery or warehouse space.

What's the difference between the two Van Gogh exhibits in Boston? ›

Two completely different, but seemingly similar exhibits will feature the Dutch artist's paintings this year. Imagine Van Gogh: The Immersive Exhibition is a projected installation, while Van Gogh: The Immersive Experience, is seen somewhat through virtual reality headsets.

What is difference between two Van Gogh exhibits in Dallas? ›

The main difference between the two projections themselves is that Dallas Van Gogh has no narrative structure and the only way you know you've come to the end of the projection are the credits after the final work of art.

Are there 2 different Van Gogh exhibits in NYC? ›

What's actually the difference between these two NYC Van Gogh exhibits? Both experiences highlight Van Gogh's paintings in a unique way, bringing the famous works to life from floor to ceiling with different elements of color, sound and light using projectors, animations and more.

Which is better imagine van gogh or immersive experience? ›

Verdict: If you prefer a closer representation of Van Gogh's paintings, “Imagine Van Gogh” is the one to visit. If you're seeking something closer to an IMAX experience, “Van Gogh: The Immersive Experience” could be the better choice.

Is the beyond Van Gogh exhibit worth it? ›

It was a lovely serene experience. The exibit is compact but those who put it togther did a beautiful job making the experience so grand. Beautiful. Phenomenal.

What music plays during the Van Gogh exhibit? ›

Van Gogh Alive The Experience - Soundtrack
  • Handel / Orch. ...
  • Introductory Movement - ViolinYann Tiersen.
  • Piano Concerto in F Minor: I. ...
  • Sylvia: PizzicatoLéo Delibes, Slovak Philharmonic, Ondrej Lenard.
  • Coeur vagabondGus Viseur, Colombo.
  • Summer Music for Wind Quintet, Op. ...
  • Schubert: 6 Moments musicaux, Op.

How long does it take to go through the Van Gogh exhibit in Boston? ›

Plan your visit

The exhibit lasts approximately one hour. Plan to arrive 15 minutes before your ticket time.

Are there different versions of immersive Van Gogh? ›

There are five competing Van Gogh exhibits traveling the U.S. right now — all using projections, screens, music, virtual reality technology and sometimes even smells to create "immersive" experiences. Afar has a concise list of the different exhibits, where they'll be and what their cost is.

What are the dates for the Van Gogh exhibit in Dallas? ›

Practical Info
  • Date: October 6th, 2021 - January 23rd, 2022.
  • Duration: The visit will take around 60 to 75 minutes.
  • Location: Choctaw Stadium (formerly Globe Life Park), 1090 Ballpark Way, Arlington, TX 76011.
  • Age requirement: All ages!

Where is the Van Gogh immersive experience in Dallas? ›

The ORIGINAL Immersive Van Gogh Exhibit is thrilled to announce that our once-in-a-lifetime experience will be housed at Lighthouse ArtSpace Dallas at 507 S Harwood Street – an extraordinary space in the heart of Dallas!


1. Immersive Van Gogh exhibits paint a new way of experiencing art
(PBS NewsHour)
2. A look inside Van Gogh: Immersive Experience
(FOX40 News)
3. "Beyond Van Gogh: The Immersive Experience" tickets on sale in Sacramento
(FOX40 News)
4. Hello McAllen Beyond Van Gogh: The Immersive Experience
(City of McAllen)
5. Van Gogh: The immersive experience
(FOX40 News)
6. Beyond Van Gogh: The Immersive Experience comes to Grand Rapids
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